1024 Lemons is a small, citrusy generative art project bound for the public domain →

Reasonable Company is trying to do good work for humans and screens.

Reasonable Company is the values-led design and creative practice of Matthew Howell.

Located on the beautiful World Wide Web, Reasonable Company has a institutional bias toward producing small, durable artifacts and doing a very certain kind of work. It is, perhaps, a bit of an odd bird.

This bird wants to work with you.

Are you a human in need of good work for other humans, or screens, or maybe even a third kind of thing? Reasonable Company may be able help. We plan, design, and build reasonably nice web experiences for all kinds of people and organizations.

And we read emails.

Reasonable Company prints art on paper.

1024 Lemons is a generative art project that releases one of its illustrations into the public domain each time a print is sold. You can buy a limited edition art print here or browse the public domain art here.

Reasonable Company designs open-source color systems.

Reasonable Colors is an open-source color system that makes it easy to build accessible, nice-looking color palettes.

Reasonable Company writes little open-source HTML documents.

Reasonable.html is a single HTML document that contains a reasonably complete set of example HTML elements.

Reasonable Company also publishes its values, gives money to help mitigate climate change, writes little capitalism-agnostic mantras, and reads emails.